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Lead Quality Score
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Every lead is evaluated across four dimensions, weighted by how predictive each signal is of a real buyer.
Urgency keywords, timeline mentions, budget references, action-oriented language. The strongest predictor of a real buyer.
Company size, industry match, job title or role. Determines whether the lead matches your ideal customer profile.
Business email domain vs. free email, phone number provided, form completeness. Separates real prospects from tire-kickers.
Message detail, specific questions asked, optional fields completed. Shows how invested the lead is in getting a real answer.