The Affordable Alternative to Enterprise Lead Scoring

Get AI-powered lead scoring for your WordPress forms at 1/160th the cost of HubSpot, Marketo, or MadKudu.

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Price Comparison

Enterprise lead scoring costs thousands per month. FormRank WP delivers the same AI-powered scoring for a fraction of the price.

Tool Price Annual Cost WordPress Native
FormRank WP
FormRank WP
Recommended
$0 — $299/yr
Free tier available
$149
Pro plan (unlimited)
 Yes
HubSpot
Marketing Hub Professional
$800 — $3,600/mo
Lead scoring requires Professional+
$9,600+
Minimum annual
 No
Marketo
Adobe Marketo Engage
$2,000 — $8,000/mo
Enterprise pricing
$24,000+
Minimum annual
 No
MadKudu
ML-based scoring
$2,000+/mo
Custom pricing
$24,000+
Minimum annual
 No

Feature Comparison

FormRank WP gives you the features that matter most — without enterprise complexity or cost.

Feature FormRank WP HubSpot Marketo MadKudu
AI-Powered Scoring Yes Predictive (Enterprise) Rule-based Yes
WordPress Native Yes No No No
Free Tier 15 leads/mo No scoring No No
Setup Time 5 minutes Weeks Weeks Days
WPForms Support Yes No No No
Gravity Forms Support Yes No No No
Contact Form 7 Support Yes No No No
Webhook/CRM Integration Yes (Pro) Yes Yes Yes
GDPR Compliant Yes Yes Yes Yes
Data Stays in Your DB Yes No (SaaS) No (SaaS) No (SaaS)
Self-Improving Scores Yes Manual rules Manual rules Yes
Best For SMBs on WordPress Mid-market+ Enterprise PLG SaaS

FormRank WP vs HubSpot Lead Scoring

HubSpot is a powerful all-in-one marketing platform, but lead scoring requires the Professional plan at $800+/month. If you're a WordPress-based business that just needs lead scoring, FormRank WP is the affordable alternative.

Why choose FormRank WP over HubSpot for lead scoring:

  • $149/year vs $9,600+/year — Save over $9,000 annually
  • Works with your existing forms — No need to replace WPForms, Gravity Forms, or CF7
  • 5-minute setup — No migration, no onboarding sessions, no training
  • Data stays in your WordPress database — You own and control your lead data

FormRank WP vs Marketo Lead Scoring

Marketo (Adobe Marketo Engage) is an enterprise marketing automation platform with lead scoring starting at $2,000/month. For WordPress-based small businesses, FormRank WP delivers AI-powered scoring without the enterprise price tag.

Why choose FormRank WP over Marketo for lead scoring:

  • $149/year vs $24,000+/year — Save over $23,000 annually
  • AI-powered vs rule-based — FormRank WP uses Claude AI instead of manual scoring rules
  • No contract required — 14-day money-back guarantee, cancel anytime
  • Purpose-built for WordPress — Works directly with your existing form plugins

FormRank WP vs MadKudu

MadKudu is an ML-based lead scoring platform designed for product-led growth SaaS companies, starting at $2,000+/month. FormRank WP brings similar AI scoring capabilities to WordPress at a fraction of the cost.

Why choose FormRank WP over MadKudu:

  • $149/year vs $24,000+/year — Designed for SMB budgets, not enterprise
  • WordPress form-native — MadKudu is built for SaaS product data, FormRank WP is built for form submissions
  • Free tier available — Try AI lead scoring with zero commitment
  • Self-hosted data — Lead data stays in your WordPress database, not a third-party SaaS

Who Is FormRank WP Best For?

FormRank WP is the ideal lead scoring solution if you:

Small & Medium Businesses

5-100 employees using WordPress for their website and generating leads through contact forms.

WordPress-First Teams

Using WPForms, Gravity Forms, Contact Form 7, Fluent Forms, or Formidable Forms for lead capture.

Budget-Conscious Marketers

Need lead scoring but can't justify $2,000+/month for enterprise tools like HubSpot or Marketo.

Privacy-Focused Organizations

Want lead data to stay in their own database with GDPR compliance built in from day one.

Ready to Try Affordable Lead Scoring?

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