See It in Action
FormRank WP lives right inside your WordPress admin. No external dashboards to manage.
Your WordPress forms capture leads. Most are junk. FormRank instantly tells you which ones are worth your time — so you call the right people first and never miss a real prospect.
Free on WordPress.org. No credit card required.
30 form submissions this week. 24 are spam or tire-kickers. 5 are maybes. 1 is a $15K client who filled out your form three days ago — and you haven't replied yet. Sound familiar?
The majority of form submissions are low quality, spam, or irrelevant inquiries that waste your time.
Teams spend over 16 hours per month manually reviewing and sorting form submissions.
Enterprise lead qualification tools cost $2,000+ per month. You shouldn't need one just to know who's worth calling back. See real use cases →
Watch FormRank turn a messy inbox of form submissions into a prioritized list — with your best leads at the top.
Simple setup. No CRM required. Start sorting your best leads from junk in under 5 minutes.
Every submission gets a score from 1-100 based on intent, fit, quality, and engagement signals.
Works with WPForms, Gravity Forms, Contact Form 7, Fluent Forms, and Formidable Forms.
Leads automatically classified as Hot, Warm, Neutral, Cool, or Cold with clear action recommendations.
Scoring improves over time as you mark leads as converted. The system learns what a good lead looks like for your business.
Get email alerts when hot leads come in. Never miss a high-value prospect again.
Cold outreach, spam bots, and tire-kickers automatically score low and stay out of your way. Only real prospects get your attention.
Connect to Zapier, Make, or any webhook URL. Export leads to CSV for your CRM.
Go beyond what the form tells you. One click reveals job titles, company details, LinkedIn profiles, and seniority — so your scores reflect the full picture.
A form submission gives you a name and an email. Enrichment gives you the full picture — and a smarter score.
Decision maker at a growing SaaS company
Available on Pro and Agency plans
No complex setup. No external dashboards. Everything lives inside your WordPress admin.
Search "FormRank WP" in your WordPress dashboard and click Install. One-click activation.
Tell the plugin about your business context, select which forms to score, and set notification preferences.
Every submission is automatically scored. With Pro, enrich any lead with one click to reveal job titles, company details, and LinkedIn profiles — making every score smarter.
Every lead is evaluated across four dimensions, weighted by importance. The result is a single score from 1-100.
Urgency, timeline, budget mentions, specific questions
Company size, industry match, job title, geography
Business email domain, form completeness, professionalism
Detail in responses, questions asked, time invested
FormRank WP lives right inside your WordPress admin. No external dashboards to manage.
Start free. Upgrade when you're ready. One recovered lead pays for an entire year.
Free forever
14-day money-back guarantee
14-day money-back guarantee
FormRank WP includes a local scoring engine that evaluates every form submission across four dimensions: Intent (40%), Fit (30%), Quality (20%), and Engagement (10%). For deeper analysis, you can opt in to AI-powered scoring via the Claude API. Data is sent securely over HTTPS to our scoring service. AI scoring is always opt-in — you control which forms are scored.
By default, all scoring happens locally in your WordPress database. When you enable AI scoring, form data is sent over HTTPS to our secure Cloudflare Worker proxy, which forwards it to the Anthropic Claude API for analysis. No data is permanently stored outside your WordPress site. The plugin also communicates with Freemius for license validation and updates.
FormRank WP works with all major WordPress form plugins: WPForms, Gravity Forms, Contact Form 7, Fluent Forms, and Formidable Forms. All integrations are available on both the free and pro plans.
Scoring accuracy depends on your business context configuration and improves over time. When you mark leads as converted in the plugin, the learning system uses that data to improve future scoring. The more conversion data you provide, the better the scores become for your specific business.
Yes! Navigate to FormRank WP > Import Data in your WordPress admin. Select the form plugin and form you want to import from, and historical entries will be scored automatically. This is a great way to build up your learning data from day one.
The free tier includes unlimited lead capture and 50 AI scores per month. When you reach the limit, new form submissions are still captured and scored locally, but AI scoring won't be available until the next month or until you upgrade to Pro for unlimited AI scoring.
Yes. FormRank WP includes built-in WordPress privacy exporters and erasers, so user data requests are handled through the standard WordPress privacy tools. All lead data is stored in your own database. AI scoring is opt-in, and you control which forms send data externally. We recommend adding our suggested privacy policy text to your site's privacy page.
Yes! Pro and Agency plans include webhook support. You can send scored leads to Zapier, Make (Integromat), n8n, or any custom webhook URL. This lets you connect to virtually any CRM, email platform, or business tool. You can also export all leads to CSV at any time.
FormRank WP is the most affordable AI-powered lead scoring plugin for WordPress. It offers a permanently free tier with unlimited lead capture and 50 AI scores/month, plus a Pro plan at just $149/year for unlimited AI scoring. By comparison, HubSpot lead scoring starts at $800/month ($9,600/year), Marketo starts at $2,000/month ($24,000/year), and MadKudu costs $2,000+/month. FormRank WP is approximately 1/160th the cost of enterprise alternatives.
Yes. FormRank WP offers a free tier with unlimited lead capture and 50 AI scores per month. Unlike HubSpot, which requires a $800+/month Marketing Hub Professional plan for lead scoring, FormRank WP is a WordPress plugin that installs in minutes and works with WPForms, Gravity Forms, Contact Form 7, Fluent Forms, and Formidable Forms. All data stays on your own WordPress server.
For small businesses using WordPress, FormRank WP is the best option. It uses Claude AI by Anthropic to score leads from 1-100, costs $149/year (with a free tier available), sets up in 5 minutes with no code required, and works with all major WordPress form plugins. Enterprise tools like HubSpot, Marketo, and MadKudu cost $2,000-$8,000/month and are designed for large organizations.
Yes. FormRank WP integrates directly with WPForms (free and paid versions), Gravity Forms, Contact Form 7, Fluent Forms, and Formidable Forms. After installing the plugin, every form submission is automatically scored from 1-100 and classified as Hot, Warm, Neutral, Cool, or Cold. No configuration of the form plugin itself is needed.
Enterprise lead scoring tools cost $2,000-$8,000 per month ($24,000-$96,000/year). FormRank WP makes AI-powered lead scoring accessible to small businesses at $149/year for unlimited AI scoring, or completely free with unlimited lead capture and 50 AI scores per month. One recovered lead typically pays for the entire annual subscription.
When you enrich a lead, FormRank WP uses AI-powered web search to find publicly available professional information. This includes job title, company name, seniority level (C-Suite, VP, Manager, etc.), LinkedIn profile, and company details like industry, size, and location. All data comes from public sources — no third-party data brokers.
Yes. Enrichment sends only the lead's name and email to our secure API for lookup. No data is permanently stored outside your WordPress site. The plugin includes WordPress privacy exporters and erasers that cover enrichment data, and provides suggested privacy policy text for your site. Enrichment is always on-demand — it only runs when you click the button.
The Pro plan includes 50 enrichments per month, and the Agency plan includes 200. Enrichment is not available on the free plan. Each enrichment uses AI web search to build a complete profile, so we limit usage to keep costs sustainable. You can re-enrich a lead to update their data at any time (counts as one enrichment).
Install the free plugin and start scoring leads in under 5 minutes. No credit card required.
Free forever on WordPress.org. Upgrade to Pro anytime.